Meet Hailima I. Yates, CPFS, QBHA
Certified Cognitive Behavioral Coach, Founder & CEO of Luv Mrk, Author, Speaker, and Catalyst for Transformation.

"I guide individuals and teams to shift from unconscious reaction to intentional action."


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Featured Book

A compelling memoir and self-empowerment guide, Dissolving the Anchor invites readers to discover how past experiences influence the way they think, feel, and respond—and begin moving forward with greater intention, self-worth, and purpose.

Empowering Individuals and Organizations to Break Unhelpful Patterns, Rewrite Personal Narratives, and Lead with Intention.

Welcome. I’m Hailima Yates. I guide individuals and organizations through mindset transformation and behavioral growth, equipping them with the awareness, strategies, and tools to live and lead with greater intention.

Whether you are an individual navigating adversity, internal conflict, or transition; a human services provider supporting people through these personal challenges; or an organization seeking tools to empower your staff or workplace culture, my work is designed to support meaningful, lasting change.

Who I Partner With

Core Challenges We Address

While every journey is unique, below are the most common personal and organizational patterns I guide clients to transform.

Personal & Professional Empowerment

"I don't think I'm good enough.”

"Why am I always so hard on myself?"

"How do I overcome my fear of failure?"

"How do I overcome my fear of change?"

"How do I break my worst habits?"

"Why do I stay in unhealthy relationships?"

"How do I stop self-sabotaging my life?"

"I want to express who I authentically am."

"I am so tired of feeling stuck."

"How do I find a sense of purpose?"

"How do I stop defining myself by mistakes? "

"How do I intentionally create the life I want?"

Organizational & Community Impact

"How do we reduce employee burnout and stress?"

"Why is team morale and engagement so low?"

"How do we stop high employee turnover?"

"Why are our teams struggling to communicate?"

"How do we handle unresolved internal conflict?"

"Why is our workplace culture feeling fractured?"

"How do we build true psychological safety?"

"Why do our people fear organizational change?"

"How do we foster authentic belonging at work?"

"Why are our leaders struggling to inspire trust?"

"How do we align our teams around shared purpose?"

"How do we build a healthy culture for growth?"

What Participants Are Saying

  • "Hailima Yates's presentation encourages us to think critically about our individual (mis)perceptions of situations or ideas, and how they affect the understanding of ourselves and others."

    — Dr. Courtney Huse-Wika, Director of University Honors Program/Assistant Professor of English / Geek Speak Coordinator | Black Hills State University

  • "Hailima's program helped me reframe what I took in from the world and process everything with more neutrality. This was key in breaking down irrational beliefs and has helped curb my urges to hide from my problems through the abuse of alcohol."

    — Matt A. | Personal Empowerment Program

  • "This lady has a great program. Her presentation is profound. I was reacquainted with how important it is to be fully present in every moment. I believe she should be exposed to as many people as possible."

    — Michael B. | Personal Empowerment Program

  • "Hailima is so wonderful as her story of overcoming depression has helped me a lot in ways to approach mine that most usually result with an entangling addiction and breaking those strongholds in positive ways like journaling and communicating with those I trust.!! I have been sober now since August 2019 and am very grateful for this program"

    — Lydia C. | Personal Empowerment Program

  • "I would always tell myself negative things like, 'I'm no good, I'll always use drugs.' One thing I learned from you is it's not what people say about me that counts it's what I say to myself. 'I am strong, confident, I am worthy.' The I Am changed me from the inside out. Thank you for breathing life in me Hailima."

    — Shieawen B. | Personal Empowerment Program

  • “Oh my gosh! This was the most amazing workshop ever and should be presented in every school! It was so fascinating and really made us stop and think about where our perceptions come from and how they impact our choices. Presenter was professional, personal, and very enlightened on what she presented to us. Please have her back next year!”

    — Diversity Workshop Attendee

  • “Thank you so much for doing your workshop a couple weeks ago. All of us were not getting along before you came, now we’re understanding each other better.”

    — Team Building Workshop Participant

  • “Made me realize how I can define myself. Made me realize why or how I treat people a certain way.”

    — Diversity Conference Attendee

  • "Thank you to Hailima for facilitating four Company Culture workshops that led us through the Development of our Perceptions, Experiences Related to Our Social Identities, Workplace and Work Performance and Accountability. Self Awareness was a key takeaway with some great areas to focus on as we continue to grow and evolve our culture at Registria."

    — Debi Sdroc, CEO, Registria

  • “This workshop really changed my perception on how I see things, it really encourages me to be a great/better person.”

    — Diversity Workshop Attendee

  • "We have enjoyed working with Hailima, her content has been wonderful, she pushes you to reflect on your own actions and she creates a safe environment to have hard discussions. I would highly recommend this program!”"

    — Jenny Stroud, Vice President of talent and culture for PEARL iZUMi

  • "Hailima and Luv Mrk left valuable tidbits we were able to use with our volunteers long after the workshop. Our group of at least 30 enjoyed the experience and became more solidified as a result of the content. We will be calling upon Luv Mrk again. Keep up the great work spreading kindness and love."

    — Team Building Workshop

  • "Understanding the whys behind someone's behaviors will help me to be an empathetic leader and to better understand employee challenges. It may even be the insight to understanding how to become a part of the employees’ solution creating win/wins."

    — Empathetic Leadership Workshop Attendee

Programs, Workshops, Keynote Speaking

  • Personal & Professional Empowerment

    Guiding individuals to shift unhelpful patterns and navigate life’s challenges to foster sustainable, holistic well-being on social, emotional, mental, physical, spiritual, and financial foundations.

    Visit Luv Mrk to explore programs.

  • Organizational & Community Impact

    Equipping organizations to cultivate respectful cultures where teams challenge disparaging narratives, navigate communication gaps, build mutual trust, and feel fully valued to contribute.

    Visit Luv Mrk to explore programs.

  • Keynote Speaking & Facilitated Workshops

    Custom, dynamic speaking experiences combining mindset development, guided reflection, practical application, and interactive learning to move beyond inspiration and create meaningful change.

    Visit Luv Mrk to explore themes.

  • Signature Program: Dissolve Your Anchor

    Through self-reflection and habit-rewiring exercises, participants gain tools to navigate adversity and emotional triggers, set healthy boundaries, and transform unhelpful patterns for long-term well-being.

    Visit Luv Mrk to explore program.

Connect with Hailima I. Yates for coaching, transformational experiences, speaking, partnerships, media inquiries, and more.